Just before Christmas, California governor Gavin Newsom came in to promote his children’s book, Ben and Emma’s Big Hit, and Capital Books sold 200 copies.įor large ticketed events, Capital Books partners with the Crest Theater.

“We had Adam Schiff in for the first event for the release of his book Midnight in Washington in October 2021, and we sold out within two days,” Ross said. Ross said, “We’re in a downtown environment a block from the state capitol, and that drives our walk-in traffic.” Proximity to the capitol means access to household names. “The staff who work in the basement have name tags that say ‘dungeon master,’ ” Heidi said. “I’ve always been in the book industry, at least tangentially,” said Ross, who operates GoLocalApps in addition to running the store.Ĭapital Books has three sales areas: a general interest bookstore on the street level and second floor a reading nook on the second floor called the Flamingo Lounge, which has a “Miami Beach in the 1920s” vibe, Heidi said and in the newly renovated basement, a science fiction, fantasy, and gaming area called Another Universe.

Together for 14 years and married for seven, they started the Sacramento Book Review and developed apps prior to opening Capital Books. The Rojeks met while working in Silicon Valley. “This building has been a lot of things: an art gallery, a beauty supply store, a candy store,” said Ross Rojek, who owns Capital Books with his wife, Heidi Rojek. Capital Books fills a niche in Sacramento’s historic downtown: Levinson’s Books, a landmark from 1929 to 1994, occupied the space on the other side of the Crest Theater. In a former sewing machine store, next to a restored art deco theater, Sacramento, Calif.’s Capital Books got its start in April 2019.

Unraveling book brandon leake